Objective Category
Travel Demand Management: Marketing

The objectives in this category focus on using marketing and communications to manage demand for travel.

Associated Objectives and Performance Measures

Objective Performance Measure
Develop and provide travel option services to X identified communities and audiences within Y years. Number of communities receiving travel option services.
Construct visitor information centers in X communities by year Y. Number of communities in which visitor information centers are constructed.
Create a transportation access guide, which provides concise directions to reach destinations by alternative modes (transit, walking, bike, etc.) by year Y. Implementation of transportation access guide.
Develop and enhance (e.g., through ease of navigation techniques) X number of web-based traveler information tools. Number of web-based traveler information tools developed or enhanced.

Associated Planning Factors and Goals

Planning Factor Goal
D. Increase the accessibility and mobility of people and for freight; Achieve a significant reduction in congestion
G. Promote efficient system management and operation; Improve the efficiency of the surface transportation system

Associated Service Packages

Service Package
PT08: Transit Traveler Information
TI08: Personal Wayfinding

Source

Planning for Operations Desk Reference


 
Since the mapping between objectives and service packages is not always straight-forward and often situation-dependent, these mappings should only be used as a starting point. Users should do their own analysis to identify the best service packages for their region.