Objective
Increase ratings for customer satisfaction with freight mobility in the region among shippers, receivers, and carriers by X percent in Y years.
Associated Performance Measures
Service Packages that Support the Objective 
Associated Goals
Planning Factors
A. Support the economic vitality of the metropolitan area, especially by enabling global competitiveness, productivity, and efficiency;
Source
Since the mapping between objectives and service packages is not always straight-forward and often situation-dependent, these mappings should only be used as a starting point. Users should do their own analysis to identify the best service packages for their region.