Objective
Reduce SOV vehicle trips by X percent through travel demand management strategies (e.g., employer or residential rideshare) by year Y.
Associated Performance Measures
Service Packages that Support the Objective 
Associated Goals
Planning Factors
D. Increase the accessibility and mobility of people and for freight;
Source
Since the mapping between objectives and service packages is not always straight-forward and often situation-dependent, these mappings should only be used as a starting point. Users should do their own analysis to identify the best service packages for their region.