Support travel and tourism

Develop a transportation system that supports travel and tourism

Each of the goals in a metropolitan or statewide transportation plan is supported by one or more 'objectives' that define what needs to occur to accomplish the goal. The objectives define what a region plans to achieve and help to determine the strategies and investments that will be included in the transportation plan. In practice, objectives range from high-level regional statements to specific, measurable, time-bound "SMART" objectives. A range of objectives are included in the Architecture Reference for Cooperative and Intelligent Transportation (ARC-IT), gathered from a variety of references and recent transportation plans, that reflect the spectrum of objectives that are used in current practice. The objectives identified below support the identified goal. Select an objective to identify its source, associated performance measures, and the service packages that support the objective.

Objective Category	Objective
Integration: Connectivity	Reduce cost of transfer fees paid by X percent by year Y.
Integration: Connectivity	Reduce door-to-door trip time by X percent by year Y.
Transit Operations and Management: Customer Service	Decrease by X percent on an annual basis the number of complaints per 1,000 boarding passengers.
Transit Operations and Management: Customer Service	Increase customer service ratings by X percent in Y years.
Transit Operations and Management: Traveler Information	All stops have up-to-date schedule information available within X days of schedule changes.
Transit Operations and Management: Traveler Information	Equip X shelters/platforms with real-time arrival displays annually.
Transit Operations and Management: Traveler Information	Increase the number of web-based trip planner requests each year by X percent.
Transit Operations and Management: Traveler Information	Install Wi-Fi service on X number of routes annually.
Transit Operations and Management: Traveler Information	Transit traveler information is available in the region via 511 web and phone service by year Y.
Traveler Information: Customer Satisfaction	Increase customer satisfaction rating of the timeliness, accuracy, and usefulness of traveler information in the region by W, X, and Z percent, respectively, over Y years.
Traveler Information: Data Collection and Sharing on Travel Conditions	Increase the percent of modes in the region that share their traveler information with other modes in the region to 100 percent by Y year.
Traveler Information: Data Collection and Sharing on Travel Conditions	Increase the percent of the transportation system in which travel conditions can be detected remotely via CCTV, speed detectors, etc. to X percent by Y year.
Traveler Information: Data Collection and Sharing on Travel Conditions	Increase the percent of transportation facilities whose owners share their traveler information with other agencies in the region to X percent by Y year.
Traveler Information: Information Dissemination	Increase number of 511 calls per year by X percent in Y years.
Traveler Information: Information Dissemination	Increase number of users of notifications for traveler information (e.g., e-mail, text message) by X percent in Y years.
Traveler Information: Information Dissemination	Increase number of visitors to traveler information website per year by X percent in Y years.
Traveler Information: Information Dissemination	Increase number of Web 2.0 (e.g., Twitter, Facebook) followers by X percent in Y months.
Traveler Information: Information Dissemination	Increase the accuracy and completeness of traveler information posted (on variable message signs, websites, and/or web 2.0 technologies) by reducing the number of incomplete and inaccurate reports by X percent in Y years.
Traveler Information: Trip Planning Tools	Enhance regional multimodal trip planning tools to X data sources by year Y.
Traveler Information: Trip Planning Tools	Increase the ease of use of trip planning tools by X percent by year Y.
Traveler Information: Trip Planning Tools	Increase the number of uses of multimodal trip planning tools by X percent by year Y.

Architecture and Standard Use

Like the goals, the transportation objectives of the region should be a driving input for the regional ITS architecture. By connecting the objectives with the architecture, transportation planners can easily identify the portion of the integrated regional transportation system that supports each objective. Conversely, ITS architectures and strategic plans can help planning organizations define operations objectives that reflect data that is available and the expertise of operations staff. The RAD-IT Planning Tab can be used to connect your region's objectives with your regional ITS architecture. If your regional ITS architecture does not include this connection, the links between the objectives and ARC-IT defined in this planning view may be used as a starting point.